Search engine optimization is critical to any business’ website. It can give your site a favourable ranking on search engines such as Google, so that it can be found at the most critical times in the buying process when people need to find your site.
So what is this mysterious “Search Engine Optimization”?
It is the process of maximizing the amount of potential clients coming to your website through ensuring that the site will appear high on any results that are returned by a search engine. Create a great experience for potential viewers of your site, and search engines will reward your efforts by giving you a higher ranking. Here are 8 essentials you can use to optimize your website.
1. Content is King
Great content is where everything begins. You can have keywords in the right places, but if your content is not attractive to the people visiting your site, search engines will not find your site valuable. The content must be unique, and not duplicated for it to rank highly as well, providing different information than what is on other sites. Post content regularly, this shows search engines that you are more reliable than those sites that do not regularly add content. It can also help you increase the amount of relevant content on your site, improving your rankings.
2. Create content that Search engines Are Looking For
Search Engines want to refer users to the websites they believe their users will enjoy. But, how is the relevancy of a website determined by Google? As we have already discussed, content is important but, the way the content is presented is also important. This is determined by the theme that is being given, the text that is used on the page and even the titles and descriptions that are used within the content. Search engines are also looking for performance. Your site needs to be fast and be able to work properly. In addition to this, the user experience on your site should also be positive, it should be easy to navigate and look attractive to the user. Finally, your site needs authority with high quality content that other authoritative sites can use as a reference to cite information from.
3. Figure Out What Search Engines Don’t Want
There are several key facts to remember about what search engines are not looking for on your page. An over use of certain keywords for example can cause search engines to rank your site lower. Also, giving potential users a bad experience will do the same. Make your website easy to navigate, don’t use too many ads. In addition to this, beware of purchased links as they do not help your SEO ranking whatsoever.
4. Optimize Your Content For Different Types of Results
While optimizing for your desktop experience is recommended, be sure to also focus on mobile and tablet optimization. To do this, try creating rich media content such as video. Video is easier to rank on the first page than a content piece, and is perfect for anyone viewing your site on a mobile or tablet device. Also try optimizing your non text content such as pictures or info graphics as well, so that search engines can see it.
About the Author : Jamshaid (Jam) Hashmi
A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.