Keyword Research Tactics for 2020 – Comprehensive Guide to SEO Keyword Research

Keyword Research Tactics for 2020 – Comprehensive Guide to SEO Keyword Research

December 13, 2019 By

Keyword research has remained an integral part of SEO for a very long time, and some would argue that it’s the basis on which SEO was found upon. When it comes to creating a buzz around your business or promoting a product, SEO is going to give you the power needed in order to get your voice heard. To stand out from your competitors, you’ll need to ensure that your keywords are chosen in the right manner. Thankfully, this guide will be able to shed a bit of light on the subject at hand!

Keyword research allows you to pin-point the search terms that you’re going to be targeting (in regards to your SEO campaign) – some of these terms are going to seem obvious, while others are phrases that you never thought would be associated with your business. It’s important to do the research properly, as choosing the wrong keywords is going to taint your SEO campaign from the very beginning.

How Do You Do Keyword Research?

Keyword research is quite simple, although becoming a master of this craft is going to take a lot of time (and effort). There are a few things that you’ll want to look out for during the keyword research process, as they’re going to determine which keywords are the best fit for your campaign. You’ll want to take a look at the “monthly search volume” for specific keywords, this will let you know how many people have searched that phrase over a month long span. The more people looking up a keyword, the better! Of course, this means that other companies are going to take note of this.

When you see a keyword has a strong upward trend and features plenty of searches every single month, you need to then take a look at the “keyword competition”. When a keyword is sought after there will be dozens of companies trying to make use of it, which means it will be much tougher to rank.

Why is Keyword Research Important in SEO?

Without proper keyword research, you are essentially approaching things blindly. You need to have a proper plan and follow through accordingly if you want to get the most out of your SEO campaign, and that calls for effective keyword research. There are companies dedicated to the likes of keyword research, and that alone should tell you just how important the process is.

SEO revolves around keywords and their placement within your content, as that’s how search engines will be able to identify your rankings. When you use the wrong keywords, you’re essentially marketing for the wrong reasons – if you have a product that is related to pottery, it wouldn’t make sense to target keywords that are targeted towards “Harry Potter”. While to some it might make a smidgen of sense, you’ll always want to make use of high-quality keywords that will help you convert.

What Are the Steps to Perform Keyword Research?

The steps are realtively simple, but they are a pain to master. When you finally understand all of the terms and other traits associated with keywords things will become much easier, but it never hurts to walk our readers through the process on a step-by-step level.

  1. Identify the list of keywords that you plan on targeting, this can be done by using a keyword research tool to find interesting (and beneficial) keywords that are associated with your brand/service.
  2. Use this list to find secondary keywords that might be a good idea to target, these are known as Latent Semantic Indexing (LSI) keywords
  3. You cannot try and target too many keywords, so be sure to slim the list down to a managable amount
  4. Figure out your “priority keywords”, which are the ones that you’re going to target the most
  5. Refine your keyword list as you progress and identify the best options

Keyword research isn’t necessarily a straight shot, as sometimes you’ll stumble upon a nche that features an abundance of amazing keywords. There are also times where you’ll find it tough to rank at all, as the competition is just too tough; it’s important to know when you can pick your battles.

What is the Best Keyword Research Tool?

While there are a few different keyword research tools to choose from, most would say that the “Google Keyword Planner” is the best tool for you to use. Google is the most important search engine to worry about, so using a tool that revolves around their data and information only makes sense. Another notable options would be the likes of “SEMrush” or “Ahrefs”, which are both respectable tools that online entrepeneurs have come to know and love.

The keyword research tool that you make use of will determine your list in the end, so you don’t want to use a cheap tool that doesn’t draw data from the most important pools. The resources in which these tools draw their information from need to be verified, and only the best keyword research tools around will be able to offer you that.

Plan Your Next Big SEO Campaign Today!

Coming up in the world of business (especially online) can be tough, but when you start to learn the tricks of the trade there is little that can stop your growth. Plan your next big SEO campaign today with the thought of proper keyword research in mind, as it is arguably the most important part of the entire process. There are always services available to assist you with the likes of keyword planning, as we understand how difficult the task can be – it’s tough enough running a business as it is!

Regardless of your niche keyword research is going to remain an integral part of your online marketing plans. You’re better off getting used to it now, as opposed to trying to fight the inevitable. You’ll always need the ability to adapt when you’re marketing online, but keyword research seems like it’s going to be around for a very long time.