Local SEO for multiple locations might seem like a big challenge for franchises, but it’s easily overcome with the right tactics. Today’s post shares 4 tips to optimize local SEO for multiple locations in 2018. Research and Reverse-Engineer the Competition. As with any form of digital marke...
Read moreToday’s post could save your business tens of thousands of dollars in legal fees. Read on to learn about the legalities of ADA website compliance, and how to protect yourself from predatory lawyers. ADA Compliance Website Woes Continue in 2018 The Americans with Disabilities Act (ADA) was origin...
Read moreThe title says it all--read on for a beginner’s guide to pay per click for franchises! What is Pay Per Click for Franchises? Pay per click, or PPC, is an online advertising tactic that allows you to buy ad placement on Google, Facebook, Instagram, and other popular platforms. When purchasing ...
Read moreWhen you partner with a franchise, the parent company often handles national marketing through big-ticket branding campaigns. And these can be a big asset for new business owners, particularly those working in trust-based industries where established brand names tend to win out. The national brandin...
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