3 Critical Communication Strategies for Franchise Marketing During the Pandemic

Franchise Marketers need to be very sensitive when it comes to the types of marketing messages they’re putting out not only for Franchise Development marketing but also for franchisee marketing.

A recent study from Ben and Company Inc. talks to three things to consider in your marketing messages. These things need to be woven into all ad copy, banners, and any other forms of marketing. The first thing is that you have to have marketing message that speaks to reducing risk for your target audience. The second thing is that you have to have marketing messages that speak to reducing anxiety for your target audience. The last item is given the amount of social distancing and stay at home orders, not to mention the remote working protocols from companies, Is that marketers should ensure their marketing message gives the target audience a sense of belonging and affiliation.

If marketers ensure that these three points are noted in all forms of marketing communication, they will put out marketing messages that better resonate with their audience as well as help the audience get to the next step in their discovery process.

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