It’s 2017 –simply having a franchise website is no longer enough. In today’s post, the ClickTecs team foregrounds four internet marketing strategies that franchise owners can use to improve web traffic, increase conversions, and secure higher click-through ratings.
Bring Your Franchise Website Into 2017
If your franchise has had the same website for years, it might be time for a new look. If users land on-site and get the sense that they’ve been transported back to the late 90s, you’re probably scaring away a lot of prospects.
But this strategy goes beyond creating a pretty website. For best results, your franchise website should provide a streamlined user experience that makes important information prominent and drives call-to-action conversions. At ClickTecs, our web development service incorporates contemporary research on online mapping and eye-tracking to ensure that your site looks and performs like a cutting-edge modern asset.
Older websites enjoy some SEO advantages in terms of their established online standing, but newly created pages have a number of distinct advantages. Don’t let fear of change hold you back from increased mobile-friendliness, enhanced security features, and better loading times.
Invest In Your Franchise Website’s Content
Advertising is a key component of your overall internet marketing strategy, but the value of useful and relevant content cannot be overstated. This has never been truer in 2017, as savvy consumers get better at tuning out blatant advertisements or even installing ad-blockers. Content marketing is a fantastic way to reach these audiences because it rewards them with valuable information any time they engage with your brand.
This gets more eyes on your website and builds a positive association with your company. Moreover, quality content can establish your authority in a certain industry or niche market, giving you a guilt-free platform to showcase your business’s knowledge base. Establishing your expertise in this way is vital for new franchises trying to build a reputation.
Coordinate Online And Offline Marketing Campaigns
Another advertising strategy franchise owners should adopt in 2017 involves synthesizing their online and offline efforts. Both flyers and web banner ads can be effective on their own, but their impact increase exponentially when they reinforce each other. In other words, your internet marketing should support your offline efforts, coordinating each in a way that ensures you are pushing one clear message, rather than mobilizing campaigns that effectively compete with one another.
Tame The Social Media Monster
For old-school franchise owners, social media can seem like a gigantic waste of time. However, with over 900+ million people thumbing through their social media feeds every day, social media represents one of the best ways to get your brand message to the masses. Rather than shying away from the social media monster, why not tame it and put it to work for your business?
ClickTecs’ social marketing drives traffic to your franchise website, cultivates positive reviews and client interactions, and polishes your brand’s social voice to help build a following of potential and future customers.
If you’d like to learn how to implement any of these strategies for your franchise website, please visit http://www.clicktecs.com to book a free consultation with a member of our team.Back