How to modify SEO Strategy to minimize effect of Google Panda/Penguin Update
June 09, 2012 by Jamshaid Hashmi
As some of you know, 2 Google Panda Updates (on April 17 and 27), a Google Penguin update (April 24) plus some 50 other algorithm changes were rolled out over the last few months by Google!
The Penguin update seems to be looking at three major factors:
• A majority of a website’s backlinks are low quality, or spammy looking
• A majority of a website’s backlinks are from unrelated websites.
• If too many links are pointing back to a website with exact match keywords in the anchor texts
Building on a foundation of a proper SEO strategy with a solid content marketing strategy via web-pages, articles, blog posts and web 2.0 link building reduces your chances of being penalized by the Google updates.
If your Site was affected by Penguin, here are few suggestions to start cleaning up your site:
-Perform a duplicate content check.
-Check the quality and percentage of your overall links. There are some great free tools to do this.
-Ensure you have a mix of keywords in the incoming links (especially in the anchor text)
-Remove any sponsored links that don’t include a text description next to it.
-Periodically check your web master central for errors and flagged items.
About the Author : Google
A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.