Why Pay Per Click Campaigns are important?
Pay-per-click advertising is just as important as organic search engine optimization. Search engines and services, such as Google, Bing or Yahoo, provide listings on a per-bid basis. This is in addition to their ‘natural’ search results, which are still powered by a combination of keywords found on your site, link popularity and other formulas. While search engine optimization (SEO) works towards improving your ranking and your “free” organic search traffic, there are no guarantees SEO alone will bring you the results you are looking for. With pay-per-click advertising, you can get any amount of traffic and first page search engine exposure by bidding for sponsored search listings offered by Search Engines apart from the natural search results.
SEO has long-term benefits and is a great investment in your site’s future value, but the big bottom-line results take months or even years. PPC (Pay-Per-Click) gets immediate traffic and can help generate significant sales within weeks. Pay per click advertising can generate traffic right away – you can get top placement and potential customers will see you first when searching for the keywords/keyphrases on which you bid and you’ve placed a well-written ad. You will get clicks the moment the ad is activated.
Pay Per Click campaigns offer you speed, flexibility and reach. But all this can only be achieved if you have a sound PPC campaign strategy in place. PPC experts at ClickTecs work to fully understand your target audience, competitive landscape, business goals, and other online/offline marketing initiatives and develop PPC campaigns that will resonate with your customers and drive greater results.
Our Pay Per Click (PPC) Campaign Management Process
PPC is an essential component of your overall internet marketing plan. While individual marketing tactics are important, they should be leveraged in an integrated and strategic fashion in order to generate maximum ROI. We develop holistic PPC campaigns that are efficient, innovative, and scalable.
Some of the key elements of our Pay Per Click Campaign Management services are:
- Comprehensive PPC Campaign Strategy
- Discovery and Knowledge Transfer Session
- Advanced keyword research and selection
- Custom Landing Page Design
- Landing Page Mapping
- PPC Account Setup
- Optimized Ad Creation
- PPC Campaign Conversion Tracking
- PPC bid management and ROI tracking
- PPC Monthly Analysis & Reporting
- PPC Campaign Assessment and Recommendations
If you are looking for more information about our Pay Per Click Management Service, contact us today.