There is a distinct focus from Google, and the other search engines, on providing searchers with localized results. In many instances local results supersede organic search results, often displacing things like local directories, and national level websites. Over time Google has enhanced these results by combining them with organic website data (URLs and meta descriptions). Thus, the content displayed for these results is now a combination of Google+ Local Page content and the organizations website content.
Moreover, to cover more real estate on the coveted first page, a business must employ strategies that take into account Keyword Research, On-Site Optimization, Google+ Local Page Optimization, Yahoo and Bing Local optimization, Local Citations (backlinks yellowpages, Super pages, City Search, Yelp, Foursquare, Hotfrog, etc), Online Customer Reviews, consistency of NAP (Name, Address, Phone), participating in Social Media as well as tracking and measuring performance.
Local Search Optimization
Local SEO and local search marketing is fast becoming a mandatory ingredient in the online marketing mix for businesses. As more and more people are using mobile Internet devices like smartphones, tablets, netbooks combined with the increasing popularity of Wifi that is available almost anywhere, more people are searching for local services and businesses on the go. Positioning a business high on the online local search results is critical, especially when people are less likely to scroll using their phones than they might be on a laptop or desktop PC.
Local Listings appear above organic results for many searches giving you a competitive edge based on your location, hence you need to boost visibility so that your business appears at the top of the list and gets noticed immediately. Your online rankings on local directories, search engines & other portals can make or break your growth offline. Your future customers are searching the web and using mobile devices to find products and services within their community based across the internet therefore your online prosperity depends on new customers finding your business in local and mobile searches.
The Local Search Marketing service from ClickTecs addresses all “on page” and “off page” factors that help you surge ahead of your competitors and grab the eyeballs of your customers. Our Local Search Engine Optimization plan will help your business get found in the top listings of local search results. Our goal is to put your business at the top of the local search map!
Contact us now at 905 564 0020 to learn how you can dominate Local Search for your local business.