In today’s reality, just having a website is no longer enough. Consider this: there are almost 300 million websites on the Internet and this number is growing steadily. Your website is simply one of these 300 million. If you want your website to be found, you need to optimize it for search engines. This is no longer an option rather it has become a business necessity. FranExpo
Search engine optimization is the method of analyzing and constructing individual web pages, as well as entire sites in terms of content, design and other factors so that they can be discovered, analyzed, and then indexed by various search engines to improve search engine rankings. The ultimate goal of this practice is to increase the volume and quality of traffic to the site. SEO is absolutely crucial for any business websites as well as other interactive sites. With regular content updates, SEO is the key to getting more traffic, building brand awareness, gaining online credibility, building an “online community” of Twitter followers, Facebook fans, etc. Ultimately it facilitates connecting with people who are interested in buying your products or are interested in the information or services you are offering.
Search engines use complex algorithms made up of countless factors to determine how to rank a site for a specific keyword phrase. To rank well, you need to understand what these organic SEO factors are and cater to them better than any other site.
If planned properly, SEO can be cheaper than any other online marketing medium. SEO is an investment into your online future and therefore it is important to understand what is involved in order to extract maximum Return on Investment (ROI). With SEO, you can track ROI down to the very keyword that eventually translated into a sale or a desired conversion. You can access comprehensive revenue data to facilitate budget decisions and impact your organization’s bottom line.
Engaging in SEO puts the millions of potential customers who use search engines like Google every single day within your reach, and offers a number of benefits to your business:
- Greater brand exposure and awareness
- An avenue for sales and qualified leads
- Long-Term Standings
- Competitive Advantage
- Increased Online Visibility
- Higher Sales
- High ROI (Return on Investment)
- Targeted Traffic
Contact us today to discuss how your team at ClickTecs can help position you above the competition in the Digital world.