Gain Top 10 Ranking With An Online Competitive Analysis Report

An old saying goes ‘Know your enemy’. Although the competitors in your business are not your enemies, it is important to know about them, their products and business strategies too. When we talk about competitive analysis report in terms of your company’s online presence, an online competitive analysis report helps in determining what kind of improvements need to be made in order to compete with the competitors who are holding one of the top 10 positions in search engine result pages.

Importance of an online competitive analysis report

An online competitive analysis report will help you in identifying the strengths and weaknesses in your and your competitors’ website, so that you can take steps to improve your online presence. A competitive analysis tool will compare your website against each of the top 10 competitor’s websites. In this way, you will be able to identify what your website lacks in, what it has in excess, and what changes can be made to improve your ranking. By studying this competitive analysis report, you will be able to better understand the areas in which you need to improve, and see which direction your business website is going. With the help of this competitive analysis tool, you will be able to plan and devise a more effectual marketing strategy and improve your customer relations.

Competitive analysis on-page and off-page factors

Typically, competitive analysis tools look at keyword density, quantity and prominence, along with number of characters and words in each of the following:

  • Page title
  • Meta keywords
  • Meta descriptions
  • Body text
  • First sentence of the body text
  • On-page link text
  • H1 and H2 headline
  • Page URL
  • Outbound link text
  • Image ALT tags
  • HTML comment tags

An online competitive analysis report will also include off-page factors of your and your competitor’s webpage, including:

  • Keywords in the link URLs
  • Keywords in the link texts
  • Total page links incoming
  • Other words or terms used in the links
  • Deep link ratio
  • Site age
  • DMOZ, .gov and .edu links

From this online SEO audit report, you will be able to understand what factors have placed your competitor’s website in top 10 ranks, and what you need to do to compete with them. Creating and studying this online competitive analysis report is a time consuming and technologically demanding process, and you should leave this entire task to a professional competitive analysis report service provider. By doing so, you will surely gain a top 10 rank in popular search engines.

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