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Understanding Google Algorithm Implications for Content and Social Media Marketing

Sometimes referred to as the SkyNet of our generation, Google has concretized its place as an internet industry leader due to its campaign of multi-platform expansion and search engine dominance. Advertisers and small business owners alike are in a position where adhering to Google’s policies and ...

What You Need To Know Before Building A Website

Email Newsletter Strategy is Key to Startup Food Franchise Success

In today's world, remaining competitive can be difficult as the new owner of a food franchise start-up. With twenty-four hour celebrity chef cooking content flooding the airwaves, a crowded market for easy online meal delivery, and a veritable fleet of food trucks parked on every conceivable big-cit...

Franchise Online Branding and Brand Recognition in the Digital Age

It is a tough world out there for franchise owners. The online branding game is a highly competitive one in the modern digital age, with convenience technologies and legions of dedicated marketing firms establishing themselves as industry staples and being responsible for generating an endless sea o...

Social Media as a Weapon to Market Your Franchise Business

As recently as 2010, franchisors were avoiding social media simply because they didn’t know how to make it work for them. Today, many social media experts are using social media to market franchises, but only a few are able to coach franchisees on how to use it to reach customers. When used correc...